The service is aimed predominantly at unleashing the voice of Africa & the Middle East via its bespoke playlists. MusicTime is the world’s first time-based music-streaming service that comes data inclusive for MTN subscribers where users can stream their favourite local and international music from a catalogue of over 36 million songs. I love music, you love music, we love music, everyone loves music and MusicTime is that service that is tailored to push local, African and International talents to fans to experience and discover more with each swipe, tap, touch or click in this mobile-driven era and with data inclusion thanks to the partnership with MTN. It makes it possible to be able to create the music community that is user-centric, has really strong USPs and has a sustainable loyalty that artists can make a living from. The challenges that face any strong start-up are very similar with my new role from establishing the app in a matured or crowded market, to getting a team together and making it work like a single unit, to scalability, to ensuring that all regulatory and legal requirements are met.Īt MusicTime, we are aiming to solve the biggest issues for music lovers on the continent – cost of data and ease of payments. There isn’t much difference being that I joined MusicTime few months after the service had gotten launched. Now at MusicTime, how is that different from your prior experiences?
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In your previous roles, you’ve worked in a pioneering capacity. Can you imagine learning MS-DOS on the computer while listening to Notorious BIG’s Ready To Die? To this day, I can’t separate both from each other and I’m glad I have a career that utilizes both of these passions. At that point, I felt I was in an entanglement I was in love with music, but tech had caught my fancy.
NOTORIOUS BIG READY TO DIE ITUNES FREE WINDOWS
My love for tech reached new heights when in 1994 or so, my dad brought home a Windows 3x computer. Tech powered music all around me and by tech, I meant the advancements in how we listened to it – from records & vinyl players to cassettes, Boomboxes and Walkman to CDs, CD players and Discmans to mp3s, Napster, iTunes, mp3 players & iPods, to smartphones & music streaming services like MusicTime. In fact it was tech that helped drive my love for music. It became a part of me and as I grew up, music grew with me and come to think of it, tech wasn’t far behind. Music was how I expressed myself it gave me a voice and an escape. Everyone around me loved music, so it was only natural for me to embrace it wholeheartedly.
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NOTORIOUS BIG READY TO DIE ITUNES FREE MOVIE
I grew up in a home that was full of music and weekends that had special family movie nights. As a child, I was found singing, dancing or songwriting (my great songbook). From a very young age, I was always interested in entertainment. In this interview with Guardian Music, he speaks about strategies to help artistes benefit from their artistry, the growing rate of music streaming in Africa as well as other issues.ĭefinitely music.
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With over 20 years experience in tech, media and entertainment, and degrees in both IT and Music Business, Oye has harnessed his various talents to build various successful Tech and entertainment related Companies and services across Africa. Oye Akideinde is the CEO for MusicTime, Simfy Africa. With over 20 years experience in tech, media and entertainment, and degrees in both IT and Music Business, Oye has harnessed his various talents to build various successful Tech and entertainment related Companies